Danish Export Academy: Advance your Energy Export

To secure export success, you need a strategy. You need to know how and where to put your money and effort. Advance your Energy Export is a program that will guide you through all the necessary preparations through workshops and introduce you to your new export market on a market visit.

This program is relevant to Danish companies that focus on energy exports. It's a unique opportunity to prepare for export and enter new European export markets.

Over three months, you will attend workshops and a market visit, where skilled trainers and advisors will help you build your market strategy and prepare to present your offerings.

Each workshop has a new topic:

• Workshop 1: Assessing readiness for export in new markets
• Workshop 2: Strategic decision-making in export market selection
• Workshop 3: Business cultures & partnerships
• Workshop 4: Perfecting your sales pitch and how to present your offerings
• Workshop 5: Advice on market selection and preparation of pitch 

You will identify your ideal export market during the workshops and prepare for the two-day market visit. You will meet potential customers or key stakeholders relevant to your business during the market visit.

After the market visit, we will have a final workshop focusing on fine-tuning the market entry strategy and preparing next steps.

Benefits of the program

• Prepare for export and assess resources required to enter new export markets.
• Optimize your Value Propositions and focus on selling value based
• Gain an understanding of general market conditions in export markets
• Navigate different business cultures and partnerships across export markets
• Build a sales presentation and perfect the pitch
• Gain in-depth market insights from The Trade Council’s dedicated energy advisors.
• Feedback on sales pitch and preparation for a market visit to your now selected export market
• First meeting with potential customers / key stakeholders